How to see Instagram Insights of a page?

 

Today, Instagram and Instagram Insights is an inseparable part of our life, so is digital marketing, especially among youngsters and business owners irrespective of the business size. It is not a medium anymore to post and share photos and videos.

Instagram has become a platform where small business owners get endless opportunities to boost visibility, create their brand & grow their customer base.

However, the competition is also increasing day by day between businesses on Instagram.
Therefore, you have to stand-stall and give your best to be seen in the crowd.

Do you have an Instagram account?
It’s a silly question, Right?

Do you have an Instagram Business account?

Now you must be thinking “why Business account?”

Instagram Business Account provides you with data about your Instagram account and its performance to improve where needed.

In other words, Instagram Insights data helps you understand your audiences better. You can make your business decisions based on these analytics data and can modify your marketing strategy on Instagram.

You should keep a habit of studying and checking your data and analytics with Instagram insights regularly.

->What Is Instagram Insights?

Instagram Insights are a great feature to observe the basic analytics of your Instagram profile, feed post, reel, story & followers. It helps you to track the metrics of your post or profile for a limited date range such as 7 days, 30 days, 3 months, 6 months, 1 year, and so on.

Instagram insights are only available for business profiles & public accounts.

You have to convert a personal account into a business account if it is a private account. You will see the Insights for all the content that you have posted after you switch to a business or creator account.

In addition, there are so many Instagram Analytics Tools available in the market for profile analytics besides Instagram insights.

Let’s first check how to convert your Instagram personal account into a Business Account step by step.

Your Instagram account should be “Public“, if it is “private” then change it to public.

1. Open your Instagram app, go to your profile, and select the menu in the top right
2. Select Settings
3. Go to Account
4. Click on Switch to Professional Account
5. Follow Instagram’s prompts to set up your business profile.
6. Tap “Done.”
   
   

How To Check Instagram Insights?

 

 

Basically, Instagram Insights data can be found in three different places in the Instagram app, which are as follows:

• Individual Instagram Post Insights
• Story Insights
• Account/Profile Insights

=>To check insights for an individual post:

• Go to that particular post
• Click on “View insights” 

 

You will see different types of taken on that post by users such as:

• Profile Visits
• Follows
• Website Clicks
• Get Direction
• Discovery

Other than that, the “Discovery” option shows you where your post was seen or discovered in feeds, which includes data of Impression and Reach.

Below that, you see reach and impressions for the post. You will get more information about the impressions you get.

–> “Impressions” comes from the following:

• Home: Who saw the post from the feed
• Search & Explore: Who searched for keywords or saw your post on an Explore feed
• Profile: Who found your post from your Instagram profile page
• Location: People who viewed your post from a location feed
• Hashtags: Who discovered your post via a hashtag search
• Other: Saved posts, Posts shared in Direct message, Tagged or Mentioned posts, Posts with Notifications on.
  
  

 

=>To check insights for a story:

 

 

 

• Open your story
• Tap on the names in the bottom-left corner who have viewed your story

Multiple stories insights can be checked from the Instagram Insights homepage, which will give you data by time(24 hours, 7 days, and 14 days)about:

• Taps forward
• Taps back
• Exits
• Replies
• Swipes away

=>To check Instagram insights of a page:

 

• Navigate to your profile and tap the hamburger icon in the top-right corner.
• Click on “Insights”

After that, you will see some general information about how people are engaging with your profile, like how many followers you gained or lost in the past week, reach, impressions, profile visits, website taps, likes, comments, shares, and saves.

Furthermore, let’s discuss each term in detail.

• Impression: How many times your posts have been seen.
• Reach: How many unique times your posts have been seen.
• Profile Visit: How many people visit your Instagram Profile from posts.
• Website Tap: Number of people who click on the given link in your business profile. [It can also be found under the Account Activity section.]
• Top Posts/Stories/IGTV/Reels: The posts, stories, IGTV, and reels, that generated the most reach and engagement.

Moreover, here is how to find the data which is countable for your business.

The most important factor in insights is to know your audiences, like location, age group, gender, timings, and days.

 

Most importantly, this will help you to understand your customer’s preferences about your business. In addition, if you want to reach an audience similar to your followers, target the demographics of your current audience.

Location will help you to target a particular area. There is no meaning of targeting in the regions where no or fewer people are interested.

Day and time allow you to understand your audience’s preferred timings of checking their Instagram profiles and when they are online.

Therefore, post on that day-time to maximize reach and engagement. Always remember to schedule your post when your audience is online.

Last but not the least, you can also check insights for paid promotions from the insights homepage itself.

Steps:

• Go to insights
• Click on Create Promotion
• Click on See more (Where you will see a list of previous promotions)
• Select a promotion to check insights of.

In addition, the Metrics you will be able to check are:

• Visits to profile
• People who viewed the promotion
• Impressions
• Engagements
• Audience demographics
• Amount of money spent

Wrapping up:

However, Instagram Insights is an inbuilt tool provided by Instagram for scrutinizing your business content without leaving the app.

In conclusion, now that you know the importance of Instagram Insights and how to access data, you can analyze it and determine what’s working for your business and what’s not.

Now, what do you think about Instagram Insights and Instagram Business?

Lastly, do you now believe it is necessary to use Instagram Insights to boost your marketing efforts?

Do you know the power of Digital Marketing now?

Well, think about it and let us know in the comments.
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