Digital Marketing and Traditional Marketing

Two most important & used marketing tactics for any business!Picking the best marketing type is the most common question in every marketer’s mind.Both marketings have their own strengths.But which one works best? Which one should you use for your business?There is a lot to consider while talking about these two: Digital Marketing & Traditional Marketing. Well, traditional channels and digital channels can work well together if used properly.
Let’s talk about,

What is Traditional Marketing?
What is Digital Marketing?
Pros and cons of traditional marketing
Pros and cons of digital marketing
Difference between both

What is Traditional Marketing?

Traditional Marketing involves printed media, hoardings, newspapers, television, radio, and all. Before the development of the internet, this was the only marketing strategy available.It is quite expensive than Digital Marketing services. You can not reach a specific audience in this marketing, it reaches a wide range of audiences.The goal is to span a large number of people so that after watching or going through the ad, you can attract a higher amount of leads.Traditional Marketing doesn’t require an internet connection.Even in today’s world, we see hoardings here and there for restaurants, jewelry shops, fast food, clothes, and whatnot. Radio is also not outdated, many of us listen to the radio and the ads coming on that while doing our work or enjoying our tea and weather.

What is Digital Marketing?

Basically, Digital Marketing is fundamental for every business in today’s era. It is about making use of every online service to promote your business.Digital Marketing channel includes Social Media, Google Search, Email, Websites, Paid Search, and so on.
In other words, any marketing done with the use of the internet is Digital Marketing.Digital Marketing is trending as most people are active on social media most of the time and everything is just a click away.Digital advertising allows marketers to target particularly who they are looking for, not just based on their location, gender, or other basic factors. But also their purchase behavior, recent site activity, known interests, and more.Businesses are now switching to digital marketing platforms for reaching out to the maximum number of targeted consumers. It helps to generate more revenue and profit for the business.

Pros and cons of Traditional Marketing:

While we are talking about traditional marketing and digital marketing, pros and cons are always to talk about first.

Pros

Harder to ignore: Traditional marketing is hard to ignore as you can surround your audience with your brand via multiple channels like billboards, TV, radio, stadium, posters on buses, and rickshaws which creates major effects and impact.

Direct Mail: Direct mail is still the best way to target specific people with specific offers.

Easy to Reach & Understand: The internet is not required & people can understand it easily.

Cons:

Less Engaging: It’s more about providing information to the customer & hope that they will purchase.
Complex measuring ROI: There are no numbers to measure.
More Expensive: Advertising in the newspaper, radio, and TV is more expensive.

Pros and cons of Digital Marketing:

However impactful traditional marketing is, don’t forget that we are living in the internet age.

Pros:

Easy to measure: You can get all the insights and measure the performance.

Detail Audience Targeting: You will get the exact user details, choices, and preferences, using tools and social media platforms.

More User Engagement: Users can interact with you through different social media, email, texts, and websites too.

Cons:

Emerging Technology: Technologies always bring new things to learn. Each channel usually requires its own specialist. You need to be up to date with it.Ads can be annoying: As we all are aware, once you search for something, you will see ads everywhere you go like social media, websites, and all.Less Permanent: Digital marketing activities are intangible and can easily be ignored. Such as google ads, social media posts, stories are just a matter of a scroll.

In Conclusion:

Ultimately you have to find what works for you and understand your business needs.Yet if someone asks which strategy is best, we would suggest Digital Marketing at a low cost. It also helps you to collect information about your audience and to create effective campaigns.

However, traditional marketing is old but still has a place in the market for the local and old audience.They both serve different purposes.

Furthermore, Digital Marketing is the future. Every company and brand needs a digital marketing strategy to sustain itself in today’s advanced world.

Hope you enjoy reading!