What is Facebook Ad & Different types of Facebook ad campaigns?

In this article, we will talk about different types of Facebook Ad Campaigns.

In other words, you will get an idea of which type you should use to promote your products and where they each fall in the customer journey.

By the end of this guide, you will feel educated enough to run profitable campaigns.

Now you must be thinking about what exactly a Facebook ad is, right?
Let’s talk about it.

What is Facebook Ad?

In our previous article, we talked about “What is Facebook” and “Facebook – The difference between a profile and a page“. Generally, anyone can post on their Facebook page for free, but you never know who’s going to see your post and who’s not.

In addition, A Facebook paid ad allows you to target a particular set of audiences that matter most for your business.

With Facebook ads, you get to decide on which user actions you want to pay. It will charge you on different bases according to the type of ad you have created.

Customization is one of the most appealing elements of Facebook ads. You can target your ad target audience based on almost any demographic feature, such as:

1. Age
2. Gender
3. Interest
4. Location
5. Marital Status
6. Education
7. Career Field
   
   

In addition, You must know your audience well if you want to engage with them. In other words, ask yourself multiple questions regarding your target audience’s persona.

Moreover, another important thing while you think of creating a Facebook ad is to choose the right marketing objective.

==>Types of Facebook Ads

Time to introduce you to the different types of campaigns, objectives, and ad types. Moreover, this detail will help you to advertise your products in a better way.

Firstly, to create Facebook ads, you must have an account on Ads manager account or Business Manager.

To create an account on Business Manager,

1. 1. Go to business.facebook.com
   2. Insert your business name in the appropriate field
   3. Add your name and business email address

 

• Once you have created the account, start your first Facebook ad campaign.

 

Above all, there are 3 stages of customer awareness and according to that, there are main 3 types of objectives in Facebook Ads.

 

 

1. Awareness
2. Consideration
3. Conversion

 

Let’s check these objectives in detail.

 

1. Awareness:

Firstly, it is the 1st phase of the customer journey when they are getting to know about your brand. Therefore, make sure you present the best & creative images, 15-second videos, and infographics.

In other words, you need to attract and educate them using awareness objectives which are as follow:

• Brand Awareness: The purpose of this objective is to increase awareness for your brand in a certain niche or audience.

 

• Reach: This objective shows your ad to the highest number of unique people.

 

2. Consideration:

Secondly, At this stage, people know about your business. Most importantly, they will look for more information and consider all the aspects to decide whether to purchase from you or another brand.

Therefore, This is time to build a relationship with potential customers. For instance, identify your top content, provide offers with attractive graphics.

After that, help them to take action towards your brand by providing the right CTA (call-to-action).

Consideration includes the following ad types:

• Traffic: It helps to drive traffic to your website or landing page.

 

• Engagement: You can Drive engagement by increasing your Page Likes, Post Engagement & Event Response through this object.

 

• App Installs: This object is perfect for generating app installs. It also helps to track the number of installations, registers, and logins into the App.

 

• Video Views: As we all know, the longer people watch, the more interested they are. This ad helps to increase and generate more video views.

 

• Lead Generation: It allows you to collect new leads via a form that will pop up as soon as the viewer clicks on the CTA button in the ad. No need to send them on a  particular landing page or form.

 

• Message: This objective is very effective in starting a conversation with people in Messenger. Be active with your inbox because people will message you and expect a response in a short time. This Ad objective is not supported in Europe as of now.

3. Conversion:

Thirdly, the conversion stage is for customers who are close to the buying process. At this stage, they are aware enough of your brand and are willing to convert or make the sale.

Most importantly, the goal here is to convert users. These ads are costly compare to other ad types and easy to measure.

Let’s check Ad objectives of Conversion:

• Conversion: Reach people who are more likely to take action on your website/store. You must have the Facebook pixel on your website to track your sales.

 

• Product Catalog Sales: Create a Facebook catalog and sell your products from the catalog directly on your Facebook page with this objective. This objective is perfect for eCommerce.

 

• Store Visits: Perfect to drive foot traffic to your store. For that, add all of your store locations to Facebook. It will display ads to people within a particular radius for the closest location.

In Conclusion:

However, now that we have explained all the different types of Ad objective and how it works, we hope you will be now able to select the perfect objective to achieve your goal.

Therefore, try different campaign objectives to identify which aligned closest with your top goal and get the best results.

Work with a social media digital marketing company to get the best result with Facebook Ads.

We hope you find this article informative & helpful.

If you want to take your business to a higher level with online marketing, contact us with any questions!