Have you ever heard someone call themselves a “Apple person,” a “Nike person” or “Coca Cola Man”?
This is what brand awareness can accomplish for a company: it can embed itself into customers’ lifestyles and purchasing habits such that they don’t have to think twice about becoming a client again and again. This article will help you better understand brand awareness, how to cultivate it among your target audience, and how to create campaigns that allow it to grow and adapt with your company. Let’s get started.
What is brand awareness?
Brand awareness refers to how well your target audience recognises and is familiar with your brand. Brands with a high level of brand awareness are described as “trending,” “buzzworthy,” or simply “popular.” When it comes to marketing and promoting your company and products, especially in the early phases of a firm, having a strong brand is crucial. Brand awareness may appear to be a hazy idea, and it is. Brand awareness will undoubtedly ruffle your feathers if you’re a marketer or business owner who likes to measure success with nice and tidy metrics. But just because it isn’t a completely determinable statistic doesn’t mean it isn’t valuable.
Why is Brand Awareness Important?
Brand recognition is crucial to your company’s success. You will sell more if consumers are aware of your brand, its logo, and other marketing. People are more likely to buy from a familiar brand or visit a familiar company’s website. In fact, brand awareness and brand affinity can raise click-through and conversion rates by up to three times in online advertising.Building brand recognition takes time, but once you reach a point where people are familiar with your brand, you will gain their trust, which will lead to higher sales and loyalty from your customers.
